Chasing the Horizon

"We could make it.

Stay behind the night, ahead of the sun.

There's gonna be one speed...mine.

If you can't keep up, don't step up.

You'll just die." (Riddick)

So I was watching parts of Chronicles of Riddick over the weekend and the scene came up where they are on Crematoria where Riddick and Kyra escape the planet's continuous peril of the sun scorching the surface. I kinda laughed and said to myself, “This is an overdramatic, over embellished metaphor of our situation.” It’s partly true…

Prizes, Prizes, Prizes. Well, the weekend was a heated one. While many ideas were considered, the fundamental theme we all agreed on is that we are currently "chasing the horizon." It's so simple and yet so alluding. We have appreciated any and all suggestions and while some of these or a combination of pieces of these suggestions may prove to be a worthwhile strategy, we must find a way to ensure that the main problem is addressed; “chasing the horizon.” After weeks of deliberating the best path to take (and often arguing with ourselves), the problem is as clear as ever.

Going back to my planet Crematoria analogy…Yes, I understand that they weren’t really chasing the horizon but actually running away from the horizon, but they ARE chasing something that keeps moving. And yes, I understand that Riddick’s fundamental reasons for most of his actions are based on self preservation where I’d like to think JACT acts on more preservation of the whole.

Anyways, in normal times, we do have a Crematoria-like environment. The JACT world keeps spinning and BUX keep flowing. We were always able to keep up. We knew what kind of service we were creating and we were prepared to build that kind of business. Now it seems that we just need that world to slow down a little for us to catch our breath and regroup. Aren’t science fiction movies about evil undead Necromongers, Elementals, and the fight to save the universe from evil dead warrior priests a great way to help translate simple business?

I really didn’t cover much here except for the fact I probably paid too much attention to Riddick over the weekend. But in all seriousness, we are working on it.